July Fourth Sale

Campaign Development

In collaboration with other designers, we made creative direction decisions for a storewide sale at Arhaus. With the imagery, we wanted the viewer to be reminded of long summer nights to match the sale's name and time. The imagery would change throughout the campaign to mirror the "sun setting" on the day as well as the sale. This concept was used in digital ads, social media, and in-store signage.

Project in collaboration with: Jenn Shaw and Aveanna Janez

Social Mock-Up.jpg

An example of an Instagram story slide.

Criteo - 300x54.jpg
Criteo - 300x54 – 1.jpg

Examples of banners used on digital ads during the campaign.

Examples of e-mails created during the campaign.